企业形象及品牌咨询公司Interbrand公布了最新的2013全球百大品牌榜。苹果以983亿美元的品牌价值跃居榜首，Google有去年的第四名跃升为第二，去年的第一名可口可乐掉到第三名。
第四至第十名有IBM、微软、通用、麦当劳、三星、英特尔和丰田占据。前100没没有一家中国公司。以下是2013全球百大品牌榜的全榜单：
2013全球百大品牌榜
|
2013排名
|
2012排名
|
品牌名称
|
国家/地区
|
行业
|
品牌价值 ($万元)
|
价值变化
|
|
1
|
2
|
Apple
|
United States
|
Technology
|
98,316
|
28%
|
|
2
|
4
|
Google
|
United States
|
Technology
|
93,291
|
34%
|
|
3
|
1
|
Coca-Cola
|
United States
|
Beverages
|
79,213
|
2%
|
|
4
|
3
|
IBM
|
United States
|
Business Services
|
78,808
|
4%
|
|
5
|
5
|
Microsoft
|
United States
|
Technology
|
59,546
|
3%
|
|
6
|
6
|
GE
|
United States
|
Diversified
|
46,947
|
7%
|
|
7
|
7
|
McDonald's
|
United States
|
Restaurants
|
41,992
|
5%
|
|
8
|
9
|
Samsung
|
South Korea
|
Technology
|
39,610
|
20%
|
|
9
|
8
|
Intel
|
United States
|
Technology
|
37,257
|
-5%
|
|
10
|
10
|
Toyota
|
Japan
|
Automotive
|
35,346
|
17%
|
|
11
|
11
|
Mercedes-Benz
|
Germany
|
Automotive
|
31,904
|
6%
|
|
12
|
12
|
BMW
|
Germany
|
Automotive
|
31,839
|
10%
|
|
13
|
14
|
Cisco
|
United States
|
Technology
|
29,053
|
7%
|
|
14
|
13
|
Disney
|
United States
|
Media
|
28,147
|
3%
|
|
15
|
15
|
HP
|
United States
|
Technology
|
25,843
|
-1%
|
|
16
|
16
|
Gillette
|
United States
|
FMCG
|
25,105
|
1%
|
|
17
|
17
|
Louis Vuitton
|
France
|
Luxury
|
24,893
|
6%
|
|
18
|
18
|
Oracle
|
United States
|
Technology
|
24,088
|
9%
|
|
19
|
20
|
Amazon
|
United States
|
Retail
|
23,620
|
27%
|
|
20
|
21
|
Honda
|
Japan
|
Automotive
|
18,490
|
7%
|
|
21
|
23
|
H&M
|
Sweden
|
Apparel
|
18,168
|
10%
|
|
22
|
22
|
Pepsi
|
United States
|
Beverages
|
17,892
|
8%
|
|
23
|
24
|
American Express
|
United States
|
Financial Services
|
17,646
|
12%
|
|
24
|
26
|
Nike
|
United States
|
Sporting Goods
|
17,085
|
13%
|
|
25
|
25
|
SAP
|
Germany
|
Technology
|
16,676
|
7%
|
|
26
|
28
|
IKEA
|
Sweden
|
Home Furnishings
|
13,818
|
8%
|
|
27
|
27
|
UPS
|
United States
|
Transportation
|
13,763
|
5%
|
|
28
|
36
|
eBay
|
United States
|
Retail
|
13,162
|
20%
|
|
29
|
34
|
Pampers
|
United States
|
FMCG
|
13,035
|
15%
|
|
30
|
29
|
Kellogg's
|
United States
|
FMCG
|
12,987
|
8%
|
|
31
|
31
|
Budweiser
|
United States
|
Alcohol
|
12,614
|
6%
|
|
32
|
33
|
HSBC
|
United Kingdom
|
Financial Services
|
12,183
|
7%
|
|
33
|
32
|
J.P. Morgan
|
United States
|
Financial Services
|
11,456
|
0%
|
|
34
|
39
|
Volkswagen
|
Germany
|
Automotive
|
11,120
|
20%
|
|
35
|
30
|
Canon
|
Japan
|
Electronics
|
10,989
|
-9%
|
|
36
|
37
|
Zara
|
Spain
|
Apparel
|
10,821
|
14%
|
|
37
|
35
|
Nescafé
|
Switzerland
|
Beverages
|
10,651
|
-4%
|
|
38
|
38
|
Gucci
|
Italy
|
Luxury
|
10,151
|
7%
|
|
39
|
42
|
L'Oréal
|
France
|
FMCG
|
9,874
|
12%
|
|
40
|
41
|
Philips
|
Netherlands
|
Electronics
|
9,813
|
8%
|
|
41
|
43
|
Accenture
|
United States
|
Business Services
|
9,471
|
8%
|
|
42
|
45
|
Ford
|
United States
|
Automotive
|
9,181
|
15%
|
|
43
|
53
|
Hyundai
|
South Korea
|
Automotive
|
9,004
|
20%
|
|
44
|
48
|
Goldman Sachs
|
United States
|
Financial Services
|
8,536
|
12%
|
|
45
|
51
|
Siemens
|
Germany
|
Diversified
|
8,503
|
13%
|
|
46
|
40
|
Sony
|
Japan
|
Electronics
|
8,408
|
-8%
|
|
47
|
44
|
Thomson Reuters
|
Canada
|
Media
|
8,103
|
-4%
|
|
48
|
50
|
Citi
|
United States
|
Financial Services
|
7,973
|
5%
|
|
49
|
52
|
Danone
|
France
|
FMCG
|
7,968
|
6%
|
|
50
|
47
|
Colgate
|
United States
|
FMCG
|
7,833
|
2%
|
|
51
|
55
|
Audi
|
Germany
|
Automotive
|
7,767
|
8%
|
|
52
|
69
|
Facebook
|
United States
|
Technology
|
7,732
|
43%
|
|
53
|
46
|
Heinz
|
United States
|
FMCG
|
7,648
|
-1%
|
|
54
|
63
|
Hermès
|
France
|
Luxury
|
7,616
|
23%
|
|
55
|
60
|
adidas
|
Germany
|
Sporting Goods
|
7,535
|
12%
|
|
56
|
57
|
Nestlé
|
Switzerland
|
FMCG
|
7,527
|
9%
|
|
57
|
19
|
Nokia
|
Finland
|
Electronics
|
7,444
|
-65%
|
|
58
|
61
|
Caterpillar
|
United States
|
Diversified
|
7,125
|
13%
|
|
59
|
58
|
AXA
|
France
|
Financial Services
|
7,096
|
5%
|
|
60
|
68
|
Cartier
|
France
|
Luxury
|
6,897
|
26%
|
|
61
|
49
|
Dell
|
United States
|
Technology
|
6,845
|
-10%
|
|
62
|
59
|
Xerox
|
United States
|
Business Services
|
6,779
|
1%
|
|
63
|
62
|
Allianz
|
Germany
|
Financial Services
|
6,710
|
8%
|
|
64
|
72
|
Porsche
|
Germany
|
Automotive
|
6,471
|
26%
|
|
65
|
73
|
Nissan
|
Japan
|
Automotive
|
6,203
|
25%
|
|
66
|
64
|
KFC
|
United States
|
Restaurants
|
6,192
|
3%
|
|
67
|
56
|
Nintendo
|
Japan
|
Electronics
|
6,086
|
-14%
|
|
68
|
65
|
Panasonic
|
Japan
|
Electronics
|
5,821
|
1%
|
|
69
|
66
|
Sprite
|
United States
|
Beverages
|
5,811
|
2%
|
|
70
|
NEW
|
Discovery
|
United States
|
Media
|
5,756
|
0%
|
|
71
|
54
|
Morgan Stanley
|
United States
|
Financial Services
|
5,724
|
-21%
|
|
72
|
84
|
Prada
|
Italy
|
Luxury
|
5,570
|
30%
|
|
73
|
75
|
Shell
|
Netherlands
|
Energy
|
5,535
|
16%
|
|
74
|
74
|
Visa
|
United States
|
Financial Services
|
5,465
|
11%
|
|
75
|
70
|
Tiffany & Co.
|
United States
|
Luxury
|
5,440
|
5%
|
|
76
|
77
|
3M
|
United States
|
Diversified
|
5,413
|
16%
|
|
77
|
82
|
Burberry
|
United Kingdom
|
Luxury
|
5,189
|
20%
|
|
78
|
67
|
MTV
|
United States
|
Media
|
4,980
|
-12%
|
|
79
|
78
|
Adobe
|
United States
|
Technology
|
4,899
|
8%
|
|
80
|
85
|
John Deere
|
United States
|
Diversified
|
4,865
|
15%
|
|
81
|
79
|
Johnson & Johnson
|
United States
|
FMCG
|
4,777
|
9%
|
|
82
|
83
|
Johnnie Walker
|
United Kingdom
|
Alcohol
|
4,745
|
10%
|
|
83
|
87
|
Kia
|
South Korea
|
Automotive
|
4,708
|
15%
|
|
84
|
76
|
Santander
|
Spain
|
Financial Services
|
4,660
|
-2%
|
|
85
|
NEW
|
Duracell
|
United States
|
FMCG
|
4,645
|
0%
|
|
86
|
81
|
Jack Daniel's
|
United States
|
Alcohol
|
4,642
|
7%
|
|
87
|
71
|
Avon
|
United States
|
FMCG
|
4,610
|
-11%
|
|
88
|
91
|
Ralph Lauren
|
United States
|
Apparel
|
4,584
|
14%
|
|
89
|
NEW
|
Chevrolet
|
United States
|
Automotive
|
4,578
|
0%
|
|
90
|
80
|
Kleenex
|
United States
|
FMCG
|
4,428
|
2%
|
|
91
|
88
|
Starbucks
|
United States
|
Restaurants
|
4,399
|
8%
|
|
92
|
92
|
Heineken
|
Netherlands
|
Alcohol
|
4,331
|
10%
|
|
93
|
89
|
Corona
|
Mexico
|
Alcohol
|
4,276
|
5%
|
|
94
|
86
|
Pizza Hut
|
United States
|
Restaurants
|
4,269
|
2%
|
|
95
|
90
|
Smirnoff
|
United Kingdom
|
Alcohol
|
4,262
|
5%
|
|
96
|
96
|
Harley-Davidson
|
United States
|
Automotive
|
4,230
|
10%
|
|
97
|
94
|
MasterCard
|
United States
|
Financial Services
|
4,206
|
8%
|
|
98
|
99
|
Ferrari
|
Italy
|
Automotive
|
4,013
|
6%
|
|
99
|
98
|
Moët & Chandon
|
France
|
Alcohol
|
3,943
|
3%
|
|
100
|
100
|
Gap
|
United States
|
Apparel
|
3,920
|
5%
|