《传媒》杂志和调研机构Synovate日前评出了2006年度“亚洲品牌1000强”。结果,诺基亚排名首位,而中国企业未能跻身10强之列。
据悉,Synovate的调查范围包括中国(内地、香港和台湾)、菲律宾、泰国、马来西亚、新家波、印度和印度尼西亚;中国和印度接受采访的人数各为750人,其他国家各采访500人;被采访对象的年龄在15-64岁之间。
结果,诺基亚的品牌知名度最高,排名首位。索尼位居第二,而雀巢排名第三。
松下位居第五,本田排名第六,可口可乐第七,三星第八,佳能第九,LG第十三。
此外,惠普排名二十二、雅虎二十三、索尼爱立信二十九、Google三十六、苹果四十七、摩托罗拉五十三、IBM七十三、宏基七十八、戴尔九十五。
List of 100 of
Rank |
Brand |
1 |
Nokia |
2 |
Sony |
3 |
Nestlé |
4 |
Colgate Palmolive |
5 |
Panasonic |
6 |
Honda |
7 |
Coca-Cola |
8 |
Samsung |
9 |
Canon |
10 |
7-Eleven |
11 |
McDonald's |
12 |
Pampers |
13 |
LG |
14 |
|
15 |
Darlie |
16 |
|
17 |
Starbucks |
18 |
Nike |
19 |
Adidas |
20 |
Pepsi |
21 |
Wrigley's Arrow |
22 |
Hewlett-Packard |
23 |
Yahoo! |
24 |
Yamaha (Motorcycle) |
25 |
Shell |
26 |
Lipton |
27 |
Wall's |
28 |
Maggi |
29 |
Sony Ericsson |
30 |
Cadbury |
31 |
Sharp |
32 |
Toshiba |
33 |
Rolex |
34 |
DHL |
35 |
Pantene |
36 |
Google |
37 |
Sunsilk |
38 |
VISA |
39 |
Lay's |
40 |
Mitsubishi |
41 |
American International Assurance (AIA)/ American International Underwriters (AIU)/ American International Group (AIG) |
42 |
Michelin |
43 |
Watsons |
44 |
Mercedes-Benz |
45 |
|
46 |
Toys "R" Us |
47 |
Apple |
48 |
BMW |
49 |
Rejoice |
50 |
Epson |
51 |
Seiko |
52 |
Sanyo |
53 |
Motorola |
54 |
Uni-President |
55 |
Philips |
56 |
Pocari Sweat |
57 |
Carrefour |
58 |
Pepsodent |
59 |
Pedigree |
60 |
FedEx |
61 |
Nissin |
62 |
Huggies |
63 |
Heineken |
64 |
Close up |
65 |
Goodyear |
66 |
Bridgestone |
67 |
Head & Shoulders |
68 |
MasterCard |
69 |
Magnolia |
70 |
Suzuki |
71 |
Air |
72 |
ExxonMobil |
73 |
IBM |
74 |
|
75 |
Ferrero Rocher |
76 |
|
77 |
|
78 |
Acer |
79 |
Breeze |
80 |
Sprite |
81 |
JVC |
82 |
100 Plus |
83 |
CPC |
84 |
Caltex |
85 |
Pioneer |
86 |
San Miguel |
87 |
Knife |
88 |
Haagen-Dazs |
89 |
Whirlpool |
90 |
Gatorade |
91 |
Tide |
92 |
Sogo |
93 |
Pond's |
94 |
Shangri-La |
95 |
Dell |
96 |
Indo Mie |
97 |
HSBC |
98 |
Surf |
99 |
|
100 |
Aqua |
The survey is available from Media’s Group Circulation Manager,
Judy To at (852) 3175 1917.